Welcome to ISKCON New York Temple at Long Island
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Govardhana Puja is the celebration of Krishna's pastime of lifting Govardhana Hill. As Srila Prabhupada relates in the Krishna book (chapters 24 and 25), Krishna dissuaded his father, Nanda Maharaja, from performing ritualistic sacrifice to the demigod Indra, and encouraged the residents of Vrindavana to worship Govardhana Hill.
All the cowherd men of Vrindavana had arranged to worship King Indra. Because Vrindavana is a village of vaisyas (farmers and dairymen), and especially dependent on the rain to grow crops and feed the cows, the cowherd men felt obliged to offer Lord Indra some worship in order to ensure regular supply of rain.
This transcendental vibration established by the chanting of Hare Krishna, Hare Krishna, Krishna Krishna, Hare Hare, Hare Rama, Hare Rama, Rama Rama, Hare Hare is the sublime method for reviving our Krishna consciousness.
As living spiritual souls we are all originally Krishna Conscious entities, but due to our association with matter since time immemorial, our consciousness is now polluted by material atmosphere.
In this polluted concept of life, we are all trying to exploit the resources of material nature, but actually we are becoming more and more entangled in our complexities. This illusion is called maya, or hard struggle for existence over the stringent laws of material nature. This illusory struggle against the material nature can at once be stopped by revival of our Krishna Consciousness.